The recent controversy of the Black Rifle Coffe Company owned by Evan Hafer has caught the attention of Americans. Black Rifle Coffee, often boasted as America’s Coffee, is one of the best-selling coffee brands in America giving tough competition to coffee giant, Starbucks. The company’s rift with Starbucks has made it to the headlines in the American newspapers. Where does the right between these two coffee giants in America come from? It was Black Rifle’s contradiction with Starbucks’ goal to hire at least 10, 000 refugees.
This page will help you understand the Black Rifle coffee controversy and its alleged sponsorship for the Kenosha unrest shooting in 2020. We will also discover the other incidences supporting the Black Rifle coffee’s contradiction with Starbucks’ goals.
Who is Black Rifle Coffee Owner
The Black Rifle Coffee owner’s name is Evan Hafer. He is an ex-army official having a strong inclination towards supporting American veterans or simply, ex-members of the armed forces. After working in the American Army for more than 20 years, he directed his attention to the Black rifle coffee production and expansion. The company was a success but then, came a decision from the owner that put the company in the trap of controversies.
Black Rifle Coffee Company’s Profile
Black Rifle Coffee is a giant American Coffee brand with a huge customer base. The best part of the coffee is that it comes in different versions. Such as
- Vanilla Coffee Roast
- Freedom Roast
- Just Black Roast
- Coffee Or Die Roast
The company has vowed to hire 10,000 veterans and is itself owned by a veteran.
Crux of Black Rifle Coffee Controversy
Black Rifle Coffee company’s decision to hire 10,000 veterans comes after the announcement of Starbucks’ goal to hire 10,000 refugees. Now, such a decision supporting refugees was considered a response to Trump’s ban on entry to Muslim and other nations. Clearly, the Starbucks decision didn’t create a political rift by supporting the refugees. It can also be viewed as a compassionate way to help those who are affected due to Trump’s ban.
Black Rifle Coffee’s decision to support the veterans was considered a contradiction to Starbucks’ decision and the direct support of President Trump’s ban.
Black Rifle Coffee Workers
The company has stated that 70% of its workers are veterans and it has vowed to hire more veterans to support them. However, according to many sources, the company hasn’t yet fulfilled its vow to hire 8000 veterans.
Therefore, the company’s reputation among the employees was leveled below.
Black Rifle Coffee’s Connection with the Kenosha Unrest Shooting
The company again came in the headlines for its alleged support to Rittenhouse, a seventeen years old shooter who, reportedly, shot and killed two men in the protest. The allegations originated when Rittenhouse was wearing a black t-shirt having the logo of Black Rifle.
It is important to know that Rittenhouse was not wearing this shirt right in the event of an unrest shooting. But a picture that he posted long before on his social media went viral after the incident. He was wearing that shirt with the Black Rifle logo. That’s from where the users speculated that the company might have sponsored Rittenhouse for the shooting.
The Company’s Statement
After the rumors, the Black Rifle Coffee Company provided a statement where it declared zero involvement in the incident. The company said that it can’t benefit from or is not willing to benefit from such tragedies.
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The company has also made efforts to deny its involvement in any politics that spread hate among Americans.
Conclusion
The Black Rifle Coffee Controversies have surfaced on the internet. The company right now is not surrounded by just one controversy but there are two controversies that can impact its profits significantly. The company’s statements have helped it maintain its reputation.
FAQs
Que 1: The price of Black Rifle Coffee?
Ans: $15.99 is the price of Black Rifle Coffee in America.
Que 2: Is Black Rifle Coffee available in India?
Ans: No, the Black Rifle Coffee is not available in India.
Que 3: Please provide me with a link to the official website of the coffee.
Ans: click on https://www.blackriflecoffee.com/ to reach the official website of Black Rifle Coffee.
