Digital marketing this, digital marketing that. What about tangible, physical promotional products? Have they gone obsolete? The answer is no.
In an era dominated by digital marketing and social media campaigns, giving promotional products to your customers still holds importance. And we’ll explain how.
Keep reading to know why custom promotional products are still relevant:
They Build Tangible Connections
Here’s an unsettling statistic: Only 4% of all digital ads are viewed for more than 2 seconds. Whereas a mere 9% of digital ads are viewed for more than one second. The median gaze time has plummeted to unbelievable levels.
In a world saturated with fleeting ads, it’s clear why physical business marketing materials hold importance. Brochures, flyers, business cards, and other products engage multiple senses. This helps build tangible connections — something very hard to achieve with digital ads.
It’s plain psychology. When a consumer engages with a promotional product on a deeper level, they are more likely to recall it.
Enhanced Brand Recognition
Fast-paced digital ads hardly present the true essence of your brand and values. Yes, you can add multiple call-to-action, but are they really making an impact when the viewer could just scroll past them?
Physical, high-quality materials convey a sense of professionalism and credibility. For instance, you can give out branded custom backpacks, tote bags, and water bottles at a marketing event or a networking conference.
Cutting Through Digital Noise
As hinted earlier, getting your ad infront of a potential customer is extremely hard. And with the latest features like Google AI Overview, organic reach has also become difficult. An inside tip? People have actually gotten tired of social media ads only aimed at getting a quick reaction.
Print media and custom promotional products help you cut through digital noise. Your brand stands out for providing tangible value instead of grabbing attention for one moment.
Power of Repeated Exposure
When customers use and display branded products, they become brand advocates for you. Some studies suggest that consumers are more likely to make a purchase after receiving a gift.
Custom promotional products also ensure better brand visibility, which generates word-of-mouth. You can even get organic referrals without spending extra money.
Tips to Make Your Promotional Products More Attractive
If you’ve decided to leverage custom promotional products, go the extra mile and make it work the first time around. Here are some tips you can follow:
- Know your audience. If your target audience is fitness lovers, consider offering custom-made gym bags and tote bags.
- Prioritize visual appeal. Use high-quality images and fonts and ensure a clear layout.
- Ensure consistent branding. Use the same colors, logos, and other elements throughout all marketing material.
- Have a clear call to action. Tell people exactly what to do. This could be signing up for an event, buying a product, or booking a consultation call.
Integrate online marketing tools with promotional products. For instance, you can publish the QR code to your profile on printed products.
